Using consumer shopping orientations to improve retail web site design

Research output: Contribution to journalArticle

2 Scopus citations

Abstract

Many companies are exploring the Internet as an alternative method for reaching retail consumers. Although many books and articles have been written as guides for setting up Web pages, most approach the subject as if all Internet users will respond to the Web page in a similar way. Research on consumer behavior and shopping orientations suggest that this is unlikely to be the case. Web sites must be designed specifically for the target market with consideration for the consumer’s shopping orientation. This article describes common shopping orientations and suggests ways to address these differences in the design of the retail Web site.

Original languageEnglish (US)
Pages (from-to)73-85
Number of pages13
JournalJournal of Professional Services Marketing
Volume20
Issue number2
DOIs
StatePublished - Jan 1 2000

Keywords

  • Consumer behavior
  • Retail web site
  • Shopper orientations

ASJC Scopus subject areas

  • Business, Management and Accounting (miscellaneous)

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