Using business analytics to target baseball free agents: A case study

Research output: Chapter in Book/Report/Conference proceedingConference contribution

1 Scopus citations

Abstract

This paper presents a scenario for a Business Analytics (BA) teaching case that is targeted at the baseball free agent market. It is presented in a flexible manner designed to allow for its use as a multi-part case covering all phases of a data analytics project or a more restrictive case where the data collection has been completed for the students and/or only a portion of the analyses described in the case are covered. The case is primarily designed for use by undergraduate or graduate students in BA courses. However, selected portions of the case are suitable for use in a statistics course or upper division general MIS course. It is intended to support the stages of problem identification and planning and the application of analytics outputs to the business decision, as well as, supporting the technical aspects of: data collection, cleaning, and storage (ETL); application of appropriate data mining tools to produce actionable results, and development of user friendly visualizations that highlight those results.

Original languageEnglish (US)
Title of host publicationAMCIS 2017 - America's Conference on Information Systems
Subtitle of host publicationA Tradition of Innovation
PublisherAmericas Conference on Information Systems
Volume2017-August
ISBN (Electronic)9780996683142
StatePublished - Jan 1 2017
EventAmerica�s Conference on Information Systems: A Tradition of Innovation, AMCIS 2017 - Boston, United States
Duration: Aug 10 2017Aug 12 2017

Other

OtherAmerica�s Conference on Information Systems: A Tradition of Innovation, AMCIS 2017
CountryUnited States
CityBoston
Period8/10/178/12/17

Keywords

  • Business analytics
  • Business decisions.
  • Data mining
  • Data visualization
  • ETL
  • Teaching case
  • Visual analytics

ASJC Scopus subject areas

  • Computer Science Applications
  • Information Systems
  • Computer Networks and Communications

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  • Cite this

    Morgan, J. N., & Ravindran, S. (2017). Using business analytics to target baseball free agents: A case study. In AMCIS 2017 - America's Conference on Information Systems: A Tradition of Innovation (Vol. 2017-August). Americas Conference on Information Systems.