Travel motivations as souvenir purchase indicators

Kristen K Swanson, Patricia E. Horridge

Research output: Contribution to journalArticle

110 Citations (Scopus)

Abstract

The purpose of this study is to analyze what travel motivations influence the type of souvenirs tourists purchase, attributes of the souvenir, and attributes of the store where the souvenir is purchased. Tourists' travel motivations were predicted to influence souvenir product choice, product attributes, and attributes of the retail environment where souvenirs are purchased. Structural equation modeling (LISREL 8) was used to test the causal relationships between travel motivations and souvenir products, product attributes, and store attributes. Data were collected from 398 tourists who had traveled to Arizona, Colorado, New Mexico, and Utah using factor analysis dimensions of Likert-like scales. Results indicated that travel motivations have an influence on souvenir products, product attributes, and store attributes. Retailers within the souvenir trade should be cognizant of tourists' travel motivations and provide a souvenir mix that has appealing attributes in an appealing store environment based on these motivations. In this way, retailers can provide a pleasurable and profitable selling environment benefiting the tourist and the economy of the tourist destination.

Original languageEnglish (US)
Pages (from-to)671-683
Number of pages13
JournalTourism Management
Volume27
Issue number4
DOIs
StatePublished - Aug 2006

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purchase
tourist
travel
Factor analysis
selling
indicator
attribute
Purchase
Travel motivation
Tourists
factor analysis
Sales
tourist destination
Mexico
economy
product
Product attributes
Retailers
Store attributes
modeling

Keywords

  • Souvenirs
  • Structural equation modeling
  • Tourism retailing
  • Travel motivations

ASJC Scopus subject areas

  • Strategy and Management
  • Tourism, Leisure and Hospitality Management
  • Development
  • Transportation

Cite this

Travel motivations as souvenir purchase indicators. / Swanson, Kristen K; Horridge, Patricia E.

In: Tourism Management, Vol. 27, No. 4, 08.2006, p. 671-683.

Research output: Contribution to journalArticle

Swanson, Kristen K ; Horridge, Patricia E. / Travel motivations as souvenir purchase indicators. In: Tourism Management. 2006 ; Vol. 27, No. 4. pp. 671-683.
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