Tourists' and retailers' perceptions of souvenirs

Research output: Contribution to journalArticle

62 Citations (Scopus)

Abstract

The nature of humans is to return from travelling with a souvenir of the experience. The purchase of a souvenir by a tourist serves as a tangible way of capturing or suspending in time an otherwise intangible experience. Many small businesses in the south-west region of the USA depend on souvenir sales for income. The purpose of this study was to assess south-western retailers' knowledge of tourists' souvenir purchase behaviour while visiting the area. Souvenir products, product attributes and store attributes were analysed for differences in importance between tourists and retailers. Factor analysis and t-tests were administered. Findings indicated differences exist between tourists and retailers with regard to souvenir products, product attributes and store attributes. By better understanding the relationship between tourists and their retail needs, tourism-based retail busi nesses may increase revenues and the economic activity of a host area.

Original languageEnglish (US)
Pages (from-to)363-377
Number of pages15
JournalJournal of Vacation Marketing
Volume10
Issue number4
DOIs
StatePublished - 2004

Fingerprint

economic activity
factor analysis
tourism
income
attribute
product
Retailers
Tourists
purchase
Store attributes
Retail
Product attributes
need
test
Revenue
Factor analysis
Purchase behavior
Small business
Economic activity
Tourism

Keywords

  • American southwest
  • product attributes
  • retailing
  • souvenirs
  • store attributes

ASJC Scopus subject areas

  • Tourism, Leisure and Hospitality Management

Cite this

Tourists' and retailers' perceptions of souvenirs. / Swanson, Kristen K.

In: Journal of Vacation Marketing, Vol. 10, No. 4, 2004, p. 363-377.

Research output: Contribution to journalArticle

@article{004451dcd0424e2dbbbeb4a6af5c1a7e,
title = "Tourists' and retailers' perceptions of souvenirs",
abstract = "The nature of humans is to return from travelling with a souvenir of the experience. The purchase of a souvenir by a tourist serves as a tangible way of capturing or suspending in time an otherwise intangible experience. Many small businesses in the south-west region of the USA depend on souvenir sales for income. The purpose of this study was to assess south-western retailers' knowledge of tourists' souvenir purchase behaviour while visiting the area. Souvenir products, product attributes and store attributes were analysed for differences in importance between tourists and retailers. Factor analysis and t-tests were administered. Findings indicated differences exist between tourists and retailers with regard to souvenir products, product attributes and store attributes. By better understanding the relationship between tourists and their retail needs, tourism-based retail busi nesses may increase revenues and the economic activity of a host area.",
keywords = "American southwest, product attributes, retailing, souvenirs, store attributes",
author = "Swanson, {Kristen K}",
year = "2004",
doi = "10.1177/135676670401000407",
language = "English (US)",
volume = "10",
pages = "363--377",
journal = "Journal of Vacation Marketing",
issn = "1356-7667",
publisher = "SAGE Publications Ltd",
number = "4",

}

TY - JOUR

T1 - Tourists' and retailers' perceptions of souvenirs

AU - Swanson, Kristen K

PY - 2004

Y1 - 2004

N2 - The nature of humans is to return from travelling with a souvenir of the experience. The purchase of a souvenir by a tourist serves as a tangible way of capturing or suspending in time an otherwise intangible experience. Many small businesses in the south-west region of the USA depend on souvenir sales for income. The purpose of this study was to assess south-western retailers' knowledge of tourists' souvenir purchase behaviour while visiting the area. Souvenir products, product attributes and store attributes were analysed for differences in importance between tourists and retailers. Factor analysis and t-tests were administered. Findings indicated differences exist between tourists and retailers with regard to souvenir products, product attributes and store attributes. By better understanding the relationship between tourists and their retail needs, tourism-based retail busi nesses may increase revenues and the economic activity of a host area.

AB - The nature of humans is to return from travelling with a souvenir of the experience. The purchase of a souvenir by a tourist serves as a tangible way of capturing or suspending in time an otherwise intangible experience. Many small businesses in the south-west region of the USA depend on souvenir sales for income. The purpose of this study was to assess south-western retailers' knowledge of tourists' souvenir purchase behaviour while visiting the area. Souvenir products, product attributes and store attributes were analysed for differences in importance between tourists and retailers. Factor analysis and t-tests were administered. Findings indicated differences exist between tourists and retailers with regard to souvenir products, product attributes and store attributes. By better understanding the relationship between tourists and their retail needs, tourism-based retail busi nesses may increase revenues and the economic activity of a host area.

KW - American southwest

KW - product attributes

KW - retailing

KW - souvenirs

KW - store attributes

UR - http://www.scopus.com/inward/record.url?scp=33947598884&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=33947598884&partnerID=8YFLogxK

U2 - 10.1177/135676670401000407

DO - 10.1177/135676670401000407

M3 - Article

VL - 10

SP - 363

EP - 377

JO - Journal of Vacation Marketing

JF - Journal of Vacation Marketing

SN - 1356-7667

IS - 4

ER -