Travel surveys are conducted worldwide every day, but ignore an important segment of the travel industry: children who travel with parents. This paper provides an insight into conducting surveys on vacationing children, why these should be considered more often, and what can be gained. Results show children have a higher response rate than adults, are slightly more satisfied about conditions at the destination than adults, and provide a perspective about planning and development to increase child satisfaction at the destination.
- children and adult comparisons
- children travel surveys
- destination research
- family vacations
- vacation marketing
ASJC Scopus subject areas
- Tourism, Leisure and Hospitality Management