The impact of Medium Specific Investment and trust on the use of the internet for information search

Talai Osmonbekov; Naveen Donthu; Danny N. Bellenger

doi:10.1504/IJEMR.2007.014845

The impact of Medium Specific Investment and trust on the use of the internet for information search

Talai Osmonbekov, Naveen Donthu, Danny N. Bellenger

Research output: Contribution to journal › Article › peer-review

Abstract

The purpose of this study is to explore factors that impact use of the internet for information search. Drawing from transaction cost analysis, technology adoption model and trust literatures, we propose a model explaining use of the internet for information search. An empirical investigation involving 291 consumers reveals significant impact of Medium Specific Investment (MSI) and trust on perceived ease of use and perceived usefulness. Both perceived ease of use and usefulness significantly impact use of the internet for information search. Managerial implications of the findings and directions for future research are discussed.

Original language	English (US)
Pages (from-to)	289-302
Number of pages	14
Journal	International Journal of Electronic Marketing and Retailing
Volume	1
Issue number	4
DOIs	https://doi.org/10.1504/IJEMR.2007.014845
State	Published - 2007
Externally published	Yes

Keywords

Information search
Intemrnt marketing and retailing
MSI
Medium specific investment
Technology acceptance model

ASJC Scopus subject areas

Management Information Systems
Business and International Management
Marketing

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