Abstract
The purpose of this study is to explore factors that impact use of the internet for information search. Drawing from transaction cost analysis, technology adoption model and trust literatures, we propose a model explaining use of the internet for information search. An empirical investigation involving 291 consumers reveals significant impact of Medium Specific Investment (MSI) and trust on perceived ease of use and perceived usefulness. Both perceived ease of use and usefulness significantly impact use of the internet for information search. Managerial implications of the findings and directions for future research are discussed.
| Original language | English (US) |
|---|---|
| Pages (from-to) | 289-302 |
| Number of pages | 14 |
| Journal | International Journal of Electronic Marketing and Retailing |
| Volume | 1 |
| Issue number | 4 |
| DOIs | |
| State | Published - 2007 |
| Externally published | Yes |
Fingerprint
Keywords
- Information search
- Intemrnt marketing and retailing
- Medium specific investment
- MSI
- Technology acceptance model
ASJC Scopus subject areas
- Marketing
- Management Information Systems
- Business and International Management
Cite this
The impact of Medium Specific Investment and trust on the use of the internet for information search. / Osmonbekov, Talaibek D; Donthu, Naveen; Bellenger, Danny N.
In: International Journal of Electronic Marketing and Retailing, Vol. 1, No. 4, 2007, p. 289-302.Research output: Contribution to journal › Article
}
TY - JOUR
T1 - The impact of Medium Specific Investment and trust on the use of the internet for information search
AU - Osmonbekov, Talaibek D
AU - Donthu, Naveen
AU - Bellenger, Danny N.
PY - 2007
Y1 - 2007
N2 - The purpose of this study is to explore factors that impact use of the internet for information search. Drawing from transaction cost analysis, technology adoption model and trust literatures, we propose a model explaining use of the internet for information search. An empirical investigation involving 291 consumers reveals significant impact of Medium Specific Investment (MSI) and trust on perceived ease of use and perceived usefulness. Both perceived ease of use and usefulness significantly impact use of the internet for information search. Managerial implications of the findings and directions for future research are discussed.
AB - The purpose of this study is to explore factors that impact use of the internet for information search. Drawing from transaction cost analysis, technology adoption model and trust literatures, we propose a model explaining use of the internet for information search. An empirical investigation involving 291 consumers reveals significant impact of Medium Specific Investment (MSI) and trust on perceived ease of use and perceived usefulness. Both perceived ease of use and usefulness significantly impact use of the internet for information search. Managerial implications of the findings and directions for future research are discussed.
KW - Information search
KW - Intemrnt marketing and retailing
KW - Medium specific investment
KW - MSI
KW - Technology acceptance model
UR - http://www.scopus.com/inward/record.url?scp=34848826494&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=34848826494&partnerID=8YFLogxK
U2 - 10.1504/IJEMR.2007.014845
DO - 10.1504/IJEMR.2007.014845
M3 - Article
VL - 1
SP - 289
EP - 302
JO - International Journal of Electronic Marketing and Retailing
JF - International Journal of Electronic Marketing and Retailing
SN - 1741-1025
IS - 4
ER -