The impact of Medium Specific Investment and trust on the use of the internet for information search

Talai Osmonbekov, Naveen Donthu, Danny N. Bellenger

Research output: Contribution to journalArticle

Abstract

The purpose of this study is to explore factors that impact use of the internet for information search. Drawing from transaction cost analysis, technology adoption model and trust literatures, we propose a model explaining use of the internet for information search. An empirical investigation involving 291 consumers reveals significant impact of Medium Specific Investment (MSI) and trust on perceived ease of use and perceived usefulness. Both perceived ease of use and usefulness significantly impact use of the internet for information search. Managerial implications of the findings and directions for future research are discussed.

Original languageEnglish (US)
Pages (from-to)289-302
Number of pages14
JournalInternational Journal of Electronic Marketing and Retailing
Volume1
Issue number4
DOIs
StatePublished - Jan 1 2007

Keywords

  • Information search
  • Intemrnt marketing and retailing
  • MSI
  • Medium specific investment
  • Technology acceptance model

ASJC Scopus subject areas

  • Management Information Systems
  • Business and International Management
  • Marketing

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