Abstract
The purpose of this study is to explore factors that impact use of the internet for information search. Drawing from transaction cost analysis, technology adoption model and trust literatures, we propose a model explaining use of the internet for information search. An empirical investigation involving 291 consumers reveals significant impact of Medium Specific Investment (MSI) and trust on perceived ease of use and perceived usefulness. Both perceived ease of use and usefulness significantly impact use of the internet for information search. Managerial implications of the findings and directions for future research are discussed.
| Original language | English (US) |
|---|---|
| Pages (from-to) | 289-302 |
| Number of pages | 14 |
| Journal | International Journal of Electronic Marketing and Retailing |
| Volume | 1 |
| Issue number | 4 |
| DOIs | |
| State | Published - Jan 1 2007 |
Keywords
- Information search
- Intemrnt marketing and retailing
- MSI
- Medium specific investment
- Technology acceptance model
ASJC Scopus subject areas
- Management Information Systems
- Business and International Management
- Marketing
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Cite this
Osmonbekov, T., Donthu, N., & Bellenger, D. N. (2007). The impact of Medium Specific Investment and trust on the use of the internet for information search. International Journal of Electronic Marketing and Retailing, 1(4), 289-302. https://doi.org/10.1504/IJEMR.2007.014845