The impact of Medium Specific Investment and trust on the use of the internet for information search

Talaibek D Osmonbekov, Naveen Donthu, Danny N. Bellenger

Research output: Contribution to journalArticle

Abstract

The purpose of this study is to explore factors that impact use of the internet for information search. Drawing from transaction cost analysis, technology adoption model and trust literatures, we propose a model explaining use of the internet for information search. An empirical investigation involving 291 consumers reveals significant impact of Medium Specific Investment (MSI) and trust on perceived ease of use and perceived usefulness. Both perceived ease of use and usefulness significantly impact use of the internet for information search. Managerial implications of the findings and directions for future research are discussed.

Original languageEnglish (US)
Pages (from-to)289-302
Number of pages14
JournalInternational Journal of Electronic Marketing and Retailing
Volume1
Issue number4
DOIs
StatePublished - 2007
Externally publishedYes

Fingerprint

Internet
Specific investments
World Wide Web
Information search
Costs
Perceived ease of use
Transaction cost analysis
Impact factor
Empirical investigation
Perceived usefulness
Technology adoption
Usefulness

Keywords

  • Information search
  • Intemrnt marketing and retailing
  • Medium specific investment
  • MSI
  • Technology acceptance model

ASJC Scopus subject areas

  • Marketing
  • Management Information Systems
  • Business and International Management

Cite this

The impact of Medium Specific Investment and trust on the use of the internet for information search. / Osmonbekov, Talaibek D; Donthu, Naveen; Bellenger, Danny N.

In: International Journal of Electronic Marketing and Retailing, Vol. 1, No. 4, 2007, p. 289-302.

Research output: Contribution to journalArticle

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