The effect of visual illusions on the graphical display of information

Research output: Contribution to journalArticle

7 Citations (Scopus)

Abstract

Graphical displays of business and accounting information are widely used as decision aids. Theoretical work in visual perception indicates graphs that exhibit certain characteristics create visual illusions that may result in biased decision making. This paper reports the results of an experiment that demonstrates how such two-dimensional and three-dimensional visual illusions cause viewers to make biased comparison judgments. The experiment also shows that these decision biases can be mitigated by including gridlines in both two- and three-dimensional graphs.

Original languageEnglish (US)
Pages (from-to)23-42
Number of pages20
JournalJournal of Information Systems
Volume24
Issue number1
DOIs
StatePublished - Mar 2010

Fingerprint

Display devices
Decision making
Experiments
Industry
Graph
Experiment
Business information
Visual perception
Accounting information
Decision aids
Decision bias

Keywords

  • Bias in decision making
  • Graphs
  • Gridlines
  • Visual illusions

ASJC Scopus subject areas

  • Information Systems and Management
  • Software
  • Human-Computer Interaction
  • Management of Technology and Innovation
  • Management Information Systems
  • Accounting
  • Information Systems

Cite this

The effect of visual illusions on the graphical display of information. / Amer, T S; Ravindran, Suryanarayanan.

In: Journal of Information Systems, Vol. 24, No. 1, 03.2010, p. 23-42.

Research output: Contribution to journalArticle

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