The effect of visual illusions on the graphical display of information

Research output: Contribution to journalArticle

7 Scopus citations

Abstract

Graphical displays of business and accounting information are widely used as decision aids. Theoretical work in visual perception indicates graphs that exhibit certain characteristics create visual illusions that may result in biased decision making. This paper reports the results of an experiment that demonstrates how such two-dimensional and three-dimensional visual illusions cause viewers to make biased comparison judgments. The experiment also shows that these decision biases can be mitigated by including gridlines in both two- and three-dimensional graphs.

Original languageEnglish (US)
Pages (from-to)23-42
Number of pages20
JournalJournal of Information Systems
Volume24
Issue number1
DOIs
StatePublished - Mar 1 2010

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Keywords

  • Bias in decision making
  • Graphs
  • Gridlines
  • Visual illusions

ASJC Scopus subject areas

  • Management Information Systems
  • Software
  • Information Systems
  • Accounting
  • Human-Computer Interaction
  • Information Systems and Management
  • Management of Technology and Innovation

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