Scanning the environment of tourism attractions

A content analysis approach

Claudia A Jurowski, Michael D. Olsen

Research output: Contribution to journalArticle

16 Citations (Scopus)

Abstract

The objective of this research project was to identify patterns of activity that exist in the context of the general environment of the tourism industry and to identify possible trends emanating from this environment that will likely shape the structure of the industry over the next 10 years. The content analysis research methodology was used to scan the body of literature relevant to the industry environment. The major trends identified and explored are: changing consumer preferences, smaller scale tourist attractions appealing to more niche oriented segments, greater local involvement in tourism development decisions, more precise targeting and aggressive marketing, greater use of technology in marketing and servicing tourists, increased alliances especially among small firms, greater and more aggressive involvement of industry associations and greater international expansion in the developing world.

Original languageEnglish (US)
Pages (from-to)71-96
Number of pages26
JournalJournal of Travel and Tourism Marketing
Volume4
Issue number1
DOIs
StatePublished - Aug 3 1995
Externally publishedYes

Fingerprint

tourism
industry
marketing
tourist attraction
tourism development
targeting
niche
developing world
methodology
analysis
Content analysis
Tourism
Attraction
Marketing
Industry
trend
Industry association
Tourism development
Alliances
Servicing

ASJC Scopus subject areas

  • Marketing
  • Tourism, Leisure and Hospitality Management

Cite this

Scanning the environment of tourism attractions : A content analysis approach. / Jurowski, Claudia A; Olsen, Michael D.

In: Journal of Travel and Tourism Marketing, Vol. 4, No. 1, 03.08.1995, p. 71-96.

Research output: Contribution to journalArticle

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