Reverse linguistic stereotyping

Measuring the effect of listener expectations on speech evaluation

Okim Kang, Donald L. Rubin

Research output: Contribution to journalArticle

55 Citations (Scopus)

Abstract

The linguistic stereotyping hypothesis holds that even brief samples of speech varieties associated with low-prestige groups can cue negative attributions regarding individual speakers. The converse phenomenon is reverse linguistic stereotyping (RLS). In RLS, attributions of a speaker's group membership trigger distorted evaluations of that person's speech. The present study established a procedure for ascertaining a proclivity to RLS for individual listeners. In addition to RLS, variables reflecting degree of multicultural involvement (e.g., proportion of friends who are nonnative speakers, amount of language study) predicted speech evaluations. Although the RLS measurement procedure outlined here requires more demanding administration than mere paper-and-pencil self-reports, it has the advantage of reflecting authentic RLS processes. Measuring individuals' RLS levels can help screen teachers, job interviewers, immigration officials, and others who are called on to make judgments about the oral proficiency of speakers of nonprestige language varieties.

Original languageEnglish (US)
Pages (from-to)441-456
Number of pages16
JournalJournal of Language and Social Psychology
Volume28
Issue number4
DOIs
StatePublished - Dec 2009

Fingerprint

Stereotyping
Linguistics
listener
linguistics
evaluation
attribution
Language
measurement procedure
Listeners
Evaluation
Emigration and Immigration
prestige
language
group membership
Self Report
Cues
immigration
Interviews
human being
teacher

Keywords

  • Reverse linguistic stereotyping
  • Speech evaluation

ASJC Scopus subject areas

  • Linguistics and Language
  • Social Psychology
  • Education
  • Anthropology
  • Sociology and Political Science

Cite this

Reverse linguistic stereotyping : Measuring the effect of listener expectations on speech evaluation. / Kang, Okim; Rubin, Donald L.

In: Journal of Language and Social Psychology, Vol. 28, No. 4, 12.2009, p. 441-456.

Research output: Contribution to journalArticle

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