Dentists are deciating from traditional appraoches of dental care delivery systems and opening retail dental centers. Those dental centers are often located in shopping malls, provide more convenient hours and advertise extensively to generate a large volume of business. Retail dentistry represents a billion dallar market and may be an important alternative for recent dental graduates lacking the financial resources to establish a private practice. Unfortunately, little is known about “retail” dentists and their clientele. This study provides information concerning retail dentistry by comparing the economic, practitioner, and practice characteristics in retail and traditional dental settings. Potential differences in patient contact activity and dentists' perceptions toward the use of marketing “tools” are also described.
ASJC Scopus subject areas
- Health Professions(all)