Retail credit usage and relationship marketing

Nita L Paden, Ray McAlister

Research output: Contribution to journalArticle

3 Citations (Scopus)
Original languageEnglish (US)
Pages (from-to)26-35
Number of pages10
JournalJournal of Consumer Marketing
Volume13
Issue number2
StatePublished - 1996

ASJC Scopus subject areas

  • Business and International Management
  • Marketing

Cite this

Retail credit usage and relationship marketing. / Paden, Nita L; McAlister, Ray.

In: Journal of Consumer Marketing, Vol. 13, No. 2, 1996, p. 26-35.

Research output: Contribution to journalArticle

Paden, Nita L ; McAlister, Ray. / Retail credit usage and relationship marketing. In: Journal of Consumer Marketing. 1996 ; Vol. 13, No. 2. pp. 26-35.
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