Retail credit usage and relationship marketing

Nita L Paden, Ray McAlister

Research output: Contribution to journalArticle

3 Scopus citations
Original languageEnglish (US)
Pages (from-to)26-35
Number of pages10
JournalJournal of Consumer Marketing
Volume13
Issue number2
Publication statusPublished - 1996

ASJC Scopus subject areas

  • Business and International Management
  • Marketing

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