Recruiting top students: A letter writing approach

Research output: Contribution to journalArticle

3 Scopus citations

Abstract

This paper presents the outcome of a letter writing technique to influence top business students to consider enrolling in the first intermediate accounting course. Accounting educators and professional recruiters have expressed concern that accounting may not always be attracting the "best and brightest" students. What can accounting educators do to mitigate this concern? A study was conducted to see whether a simple letter writing effort can make a difference in attracting top students to the first intermediate accounting course.

Original languageEnglish (US)
Pages (from-to)197-201
Number of pages5
JournalJournal of Accounting Education
Volume24
Issue number4
DOIs
StatePublished - 2006

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Keywords

  • Accounting students
  • Letter writing
  • Recruiting

ASJC Scopus subject areas

  • Accounting
  • Education

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