Recruiting top students

A letter writing approach

Research output: Contribution to journalArticle

3 Citations (Scopus)

Abstract

This paper presents the outcome of a letter writing technique to influence top business students to consider enrolling in the first intermediate accounting course. Accounting educators and professional recruiters have expressed concern that accounting may not always be attracting the "best and brightest" students. What can accounting educators do to mitigate this concern? A study was conducted to see whether a simple letter writing effort can make a difference in attracting top students to the first intermediate accounting course.

Original languageEnglish (US)
Pages (from-to)197-201
Number of pages5
JournalJournal of Accounting Education
Volume24
Issue number4
DOIs
StatePublished - 2006

Fingerprint

student
educator
Recruiting
Business students

Keywords

  • Accounting students
  • Letter writing
  • Recruiting

ASJC Scopus subject areas

  • Accounting
  • Education

Cite this

Recruiting top students : A letter writing approach. / Mohrweis, Lawrence C.

In: Journal of Accounting Education, Vol. 24, No. 4, 2006, p. 197-201.

Research output: Contribution to journalArticle

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