Predicting Indonesian Journalists' use of public relations-generated news material

Simon T. Sinaga, H. Denis Wu

Research output: Contribution to journalArticle

9 Scopus citations

Abstract

The news media are the main channel for public relations practitioners to get messages across to their publics. In recent years, little research was conducted on predicting journalists' use of public relations news material. As the largest Southeast Asian and the world's most populous Muslim nation, Indonesia presents a complex media and public relations environment. This study found fundamental tenets in journalism, however, which remain the most important factors in predicting the use and acceptance of public relations-generated news materials. At the same time, however, business interests have highly significant effect on journalists. Informal relations can also influence their use.

Original languageEnglish (US)
Pages (from-to)69-90
Number of pages22
JournalJournal of Public Relations Research
Volume19
Issue number1
DOIs
StatePublished - Jan 2007
Externally publishedYes

ASJC Scopus subject areas

  • Sociology and Political Science
  • Public Administration

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