Practical learning in the VisualDESIGNLab

Designing for clients in an undergraduate academic environment

Research output: Contribution to journalArticle

1 Citation (Scopus)

Abstract

This paper is a case study on the introduction of a practicum pedagogical environment in the visual communication program at Northern Arizona University. The intention is to examine the challenges that arise when students are exposed to professional standards but are also bound to academic requirements. I will examine these challenges and the ways in which we were able to surpass them and produce success stories. I will describe the development and implementation of the VisualDESIGNLab as part of the academic curriculum of the Visual Communication program and provide an analysis of the students' learning experiences and outcomes. One of the main aspects taken into consideration for this study, is the students' exposure to a workplace where they create professional relationships with clients, adhere to real professional practices, deliverables, budgets, deadlines, guidelines and restrictions. The VisualDESIGNLab is a space where the students relate their gained theoretical knowledge to the practical realm and can truly understand design processes and methodologies. Another important aspect of this paper is the analysis the role of the professor, creative director and mentor, and how this role shifts as needed throughout the semester and how it contributes to the students' practical experience.

Original languageEnglish (US)
Pages (from-to)203-212
Number of pages10
JournalDesign Principles and Practices
Volume4
Issue number4
StatePublished - 2010

Fingerprint

Undergraduate
Visual Communication
Curriculum
Creative Director
Intentions
Work Place
Student Learning
Methodology
Professional Practice
Mentor
Practical Experience

Keywords

  • Collaborative Environment
  • Design Education
  • Design Practice
  • Design Studio
  • Practical Learning
  • Practical Pedagogy
  • Undergraduate Education

ASJC Scopus subject areas

  • Visual Arts and Performing Arts

Cite this

@article{611336c02f7b4412961ecaf6a0f314d1,
title = "Practical learning in the VisualDESIGNLab: Designing for clients in an undergraduate academic environment",
abstract = "This paper is a case study on the introduction of a practicum pedagogical environment in the visual communication program at Northern Arizona University. The intention is to examine the challenges that arise when students are exposed to professional standards but are also bound to academic requirements. I will examine these challenges and the ways in which we were able to surpass them and produce success stories. I will describe the development and implementation of the VisualDESIGNLab as part of the academic curriculum of the Visual Communication program and provide an analysis of the students' learning experiences and outcomes. One of the main aspects taken into consideration for this study, is the students' exposure to a workplace where they create professional relationships with clients, adhere to real professional practices, deliverables, budgets, deadlines, guidelines and restrictions. The VisualDESIGNLab is a space where the students relate their gained theoretical knowledge to the practical realm and can truly understand design processes and methodologies. Another important aspect of this paper is the analysis the role of the professor, creative director and mentor, and how this role shifts as needed throughout the semester and how it contributes to the students' practical experience.",
keywords = "Collaborative Environment, Design Education, Design Practice, Design Studio, Practical Learning, Practical Pedagogy, Undergraduate Education",
author = "Murphey, {Patricia A}",
year = "2010",
language = "English (US)",
volume = "4",
pages = "203--212",
journal = "Design Principles and Practices",
issn = "1833-1874",
publisher = "Common Ground Publishing",
number = "4",

}

TY - JOUR

T1 - Practical learning in the VisualDESIGNLab

T2 - Designing for clients in an undergraduate academic environment

AU - Murphey, Patricia A

PY - 2010

Y1 - 2010

N2 - This paper is a case study on the introduction of a practicum pedagogical environment in the visual communication program at Northern Arizona University. The intention is to examine the challenges that arise when students are exposed to professional standards but are also bound to academic requirements. I will examine these challenges and the ways in which we were able to surpass them and produce success stories. I will describe the development and implementation of the VisualDESIGNLab as part of the academic curriculum of the Visual Communication program and provide an analysis of the students' learning experiences and outcomes. One of the main aspects taken into consideration for this study, is the students' exposure to a workplace where they create professional relationships with clients, adhere to real professional practices, deliverables, budgets, deadlines, guidelines and restrictions. The VisualDESIGNLab is a space where the students relate their gained theoretical knowledge to the practical realm and can truly understand design processes and methodologies. Another important aspect of this paper is the analysis the role of the professor, creative director and mentor, and how this role shifts as needed throughout the semester and how it contributes to the students' practical experience.

AB - This paper is a case study on the introduction of a practicum pedagogical environment in the visual communication program at Northern Arizona University. The intention is to examine the challenges that arise when students are exposed to professional standards but are also bound to academic requirements. I will examine these challenges and the ways in which we were able to surpass them and produce success stories. I will describe the development and implementation of the VisualDESIGNLab as part of the academic curriculum of the Visual Communication program and provide an analysis of the students' learning experiences and outcomes. One of the main aspects taken into consideration for this study, is the students' exposure to a workplace where they create professional relationships with clients, adhere to real professional practices, deliverables, budgets, deadlines, guidelines and restrictions. The VisualDESIGNLab is a space where the students relate their gained theoretical knowledge to the practical realm and can truly understand design processes and methodologies. Another important aspect of this paper is the analysis the role of the professor, creative director and mentor, and how this role shifts as needed throughout the semester and how it contributes to the students' practical experience.

KW - Collaborative Environment

KW - Design Education

KW - Design Practice

KW - Design Studio

KW - Practical Learning

KW - Practical Pedagogy

KW - Undergraduate Education

UR - http://www.scopus.com/inward/record.url?scp=84859190502&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=84859190502&partnerID=8YFLogxK

M3 - Article

VL - 4

SP - 203

EP - 212

JO - Design Principles and Practices

JF - Design Principles and Practices

SN - 1833-1874

IS - 4

ER -