Invoking practical magic

New social movements, hidden populations, and the public screen

Research output: Contribution to journalArticle

5 Citations (Scopus)

Abstract

This essay explores the relationships between mass media and new social movements with hidden populations. The Neo-Pagan Movement and the film Practical Magic are examined to identify possible relationships between media and movements' identity constructions. Using the concept of polysemy I argue that social movement scholars need to consider the active interpretation and incorporation of media by social movement actors, not only the interpretation and incorporation of the movement by the media. Previous studies primarily examine what the culture industry does to social movements. This study explores what members of movements can do with texts provided by the culture industry.

Original languageEnglish (US)
Pages (from-to)331-354
Number of pages24
JournalWestern Journal of Communication
Volume70
Issue number4
DOIs
StatePublished - Dec 1 2006
Externally publishedYes

Fingerprint

Social Movements
culture industry
social movement
Industry
interpretation
mass media
Magic
Hidden Populations
New Social Movements
Culture Industry

Keywords

  • Hidden populations
  • Media
  • Neo-Pagan movement
  • New social movements
  • Polysemy
  • Public screen
  • Witches

ASJC Scopus subject areas

  • Communication
  • Language and Linguistics

Cite this

Invoking practical magic : New social movements, hidden populations, and the public screen. / Schutten, Julie A.

In: Western Journal of Communication, Vol. 70, No. 4, 01.12.2006, p. 331-354.

Research output: Contribution to journalArticle

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