Improving the strategy selection process: The strategic analysis questioning sequence

Research output: Contribution to journalArticle

1 Citation (Scopus)

Abstract

Making effective strategic decisions is not a simple task. Though no heuristic can remove potential planning hazards or absolve management of the responsibility for guiding the firm, good information can improve the results. The strategic analysis questioning sequence provides management with an organized, systematic process with which to: Locate key situational factors; determine their importance; develop optional strategies; and finally to assess the viability of potential strategies. As the process is ingrained in the firm’s planning process and each manager’s mental (cognitive) model, better decisions should follow.

Original languageEnglish (US)
Pages (from-to)75-102
Number of pages28
JournalJournal of Hospitality and Leisure Marketing
Volume7
Issue number1
DOIs
StatePublished - Jan 1 2000

Fingerprint

Planning
heuristics
planning process
Hazards
viability
Managers
hazard
decision
firm
analysis
Selection process
Strategic analysis
responsibility
planning
Heuristics
Decision model
Responsibility
Planning process
Viability
Situational factors

Keywords

  • Alternative strategies
  • Decision-making
  • Implications
  • Market position
  • Strategic analysis
  • Strategic thrust

ASJC Scopus subject areas

  • Management Information Systems
  • Tourism, Leisure and Hospitality Management
  • Marketing

Cite this

Improving the strategy selection process : The strategic analysis questioning sequence. / Reich, Allen Z.

In: Journal of Hospitality and Leisure Marketing, Vol. 7, No. 1, 01.01.2000, p. 75-102.

Research output: Contribution to journalArticle

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