Examining gender differences in system switch behavior

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

When new technology is introduced through an upgrade from or a replacement of an existing system, switching costs can be an important factor influencing the adoption of the new system. Recent research has identified several categories of switching costs including: uncertainty costs, emotional costs, learning costs, reduced performance costs, and sunk costs. A substantial amount of literature suggests that there are gender differences which may impact the degree to which these switching costs are felt. In this study we look at gender differences in switching costs associated with the transition between two learning management systems. We find that females generally experience higher switching costs than males and this difference is statistically significant for emotional and sunk costs.

Original languageEnglish (US)
Title of host publication2015 Americas Conference on Information Systems, AMCIS 2015
PublisherAmericas Conference on Information Systems
ISBN (Print)9780996683104
StatePublished - 2015
Event21st Americas Conference on Information Systems, AMCIS 2015 - Fajardo, Puerto Rico
Duration: Aug 13 2015Aug 15 2015

Other

Other21st Americas Conference on Information Systems, AMCIS 2015
CountryPuerto Rico
CityFajardo
Period8/13/158/15/15

Keywords

  • E-learning system transition
  • Is adoption
  • Prior system impact
  • Switching costs

ASJC Scopus subject areas

  • Computer Science Applications
  • Information Systems

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  • Cite this

    Dang, Y., Zhang, Y., & Morgan, J. N. (2015). Examining gender differences in system switch behavior. In 2015 Americas Conference on Information Systems, AMCIS 2015 Americas Conference on Information Systems.