E-business technological innovations

Impact on channel processes and structure

Daniel C. Bello, Talaibek D Osmonbekov, Frank Tian Xie, David I. Gilliland

Research output: Contribution to journalArticle

16 Citations (Scopus)

Abstract

Modern distribution is being shifted from paper-based, people-intensive marketing systems toward electronic-based procedures that rely on Internet communications and web-enhanced software tools. This article develops a typology of e-business technological innovations that have come to characterize cutting-edge distribution management. e-Business tools relevant to marketing channels are organized by the channel process flows that yield communication and transaction enhancements to distribution systems. Further, a model of the impact of e-business on channel performance is developed. The mediating role of channel structure on technology’s impact on channel outcomes in terms of efficiency and effectiveness is also analyzed. Finally, implications of the e-business revolution for managers and researchers are discussed.

Original languageEnglish (US)
Pages (from-to)3-25
Number of pages23
JournalJournal of Marketing Channels
Volume9
Issue number3-4
DOIs
StatePublished - Jan 1 2002
Externally publishedYes

Fingerprint

Technological innovation
Electronic business
Communication
World Wide Web
Marketing channels
Distribution system
Managers
Enhancement
Channel structure
Distribution management
Marketing systems

Keywords

  • Channel performance
  • Channel process flows
  • Channel structure
  • E-Business

ASJC Scopus subject areas

  • Marketing

Cite this

E-business technological innovations : Impact on channel processes and structure. / Bello, Daniel C.; Osmonbekov, Talaibek D; Tian Xie, Frank; Gilliland, David I.

In: Journal of Marketing Channels, Vol. 9, No. 3-4, 01.01.2002, p. 3-25.

Research output: Contribution to journalArticle

Bello, Daniel C. ; Osmonbekov, Talaibek D ; Tian Xie, Frank ; Gilliland, David I. / E-business technological innovations : Impact on channel processes and structure. In: Journal of Marketing Channels. 2002 ; Vol. 9, No. 3-4. pp. 3-25.
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