E-business technological innovations: Impact on channel processes and structure

Daniel C. Bello, Talai Osmonbekov, Frank Tian Xie, David I. Gilliland

Research output: Contribution to journalArticle

16 Scopus citations

Abstract

Modern distribution is being shifted from paper-based, people-intensive marketing systems toward electronic-based procedures that rely on Internet communications and web-enhanced software tools. This article develops a typology of e-business technological innovations that have come to characterize cutting-edge distribution management. e-Business tools relevant to marketing channels are organized by the channel process flows that yield communication and transaction enhancements to distribution systems. Further, a model of the impact of e-business on channel performance is developed. The mediating role of channel structure on technology’s impact on channel outcomes in terms of efficiency and effectiveness is also analyzed. Finally, implications of the e-business revolution for managers and researchers are discussed.

Original languageEnglish (US)
Pages (from-to)3-25
Number of pages23
JournalJournal of Marketing Channels
Volume9
Issue number3-4
DOIs
StatePublished - Jan 1 2002

Keywords

  • Channel performance
  • Channel process flows
  • Channel structure
  • E-Business

ASJC Scopus subject areas

  • Marketing

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