Decision-making in product development: Are you outside-in or inside-out?

Gary J. Summers, Christopher M Scherpereel

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

A company's approach to decision-making affects how its business systems develop and perform. This paper considers two general, but fundamental, approaches to decision-making and their influence on business systems. The Outside-In approach models decisions, calculates the best solutions and pushes the solutions into a business system. This approach embraces complexity, gives decision-makers many degrees of freedom and adjusts to mistakes. The Inside-Out approach keeps decisions in business processes. Rules and policies simplify the system, constrain decision-making, and keep workers from making mistakes. This produces consistency good performance. Generally, the Inside-Out approach is superior. After describing the two systems, this paper applies them to product development and change management.

Original languageEnglish (US)
Title of host publication28th Annual National Conference of the American Society for Engineering Management 2007 - Innovation Management: Innovation in a Flattened World, ASEM 2007
Pages82-86
Number of pages5
StatePublished - 2007
Event28th Annual National Conference of the American Society for Engineering Management 2007 - Innovation Management: Innovation in a Flattened World, ASEM 2007 - Chattanooga, TN, United States
Duration: Nov 7 2007Nov 10 2007

Other

Other28th Annual National Conference of the American Society for Engineering Management 2007 - Innovation Management: Innovation in a Flattened World, ASEM 2007
CountryUnited States
CityChattanooga, TN
Period11/7/0711/10/07

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Keywords

  • Business system
  • Decision-making
  • Product development
  • Push vs. pull

ASJC Scopus subject areas

  • Management of Technology and Innovation

Cite this

Summers, G. J., & Scherpereel, C. M. (2007). Decision-making in product development: Are you outside-in or inside-out? In 28th Annual National Conference of the American Society for Engineering Management 2007 - Innovation Management: Innovation in a Flattened World, ASEM 2007 (pp. 82-86)