Credibility of PR practitioners: The impact of professional journalism background on trustworthiness, expertness, and homophily evaluations

Simon Sinaga, Coy Callison

Research output: Contribution to journalArticle

11 Scopus citations


This study demonstrates that a professional journalism background contributes to the credibility evaluations of public relations practitioners in regards to expertness and the capability to meet journalistic values and expectations. However, having a professional journalism background does not necessarily render public relations practitioners any more trustworthy than not having such credentials.

Original languageEnglish (US)
Pages (from-to)291-293
Number of pages3
JournalPublic Relations Review
Issue number3
StatePublished - Sep 1 2008
Externally publishedYes



  • Media relations
  • Public relations
  • Public relations credibility

ASJC Scopus subject areas

  • Communication
  • Organizational Behavior and Human Resource Management
  • Marketing

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