Creating a Hospitality Sales Management Course on the Web: Lessons for the Beginner

Research output: Contribution to journalArticle

4 Citations (Scopus)

Abstract

What can traditionally experienced faculty expect when training for, designing, and implementing his or her first undergraduate university Web-based course? This case study describes one faculty person's experience in converting his traditionally taught hospitality sales management course to Web-based instruction. In an extended metaphor, the novice faculty person is viewed as a gold prospector who needs a map to the territory, tools and provisions, and first hand stories to provide guidance. Similarly, the faculty person making this journey is provided: (a) a Project Management Model, (b) basic Web course tools, and (c) the author's lessons learned.

Original languageEnglish (US)
Pages (from-to)125-151
Number of pages27
JournalJournal of Teaching in Travel and Tourism
Volume1
Issue number2-3
DOIs
StatePublished - Aug 17 2001

Fingerprint

project management
sales
gold
management
human being
metaphor
instruction
need
Sales management
Hospitality
World Wide Web
university
experience
Web-based

Keywords

  • Design and implementation
  • Education
  • Internet
  • Project management

ASJC Scopus subject areas

  • Education
  • Tourism, Leisure and Hospitality Management

Cite this

Creating a Hospitality Sales Management Course on the Web : Lessons for the Beginner. / McNeill Jr, Richard G.

In: Journal of Teaching in Travel and Tourism, Vol. 1, No. 2-3, 17.08.2001, p. 125-151.

Research output: Contribution to journalArticle

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