Consumer product redistribution: Disposition decisions and channel options

Research output: Contribution to journalArticle

28 Scopus citations

Abstract

Formats for product redistribution are emerging and evolving, creating alternative channel options for consumers' disposition of unwanted possessions. These retail formats operate in both informal (e.g., garage sales) and formal (online auctions) economies. As consumers participate in redistribution channels, some retailers are confronted with new competition and the potential for declining sales. This article expands on both recycling and disposition literature by examining consumer disposition behavior and the flow of used products through various redistribution channels. Strategies are offered to address consumer disposition behaviors as well as to assist retailers in combat ing traditional and non-traditional competition.

Original languageEnglish (US)
Pages (from-to)105-123
Number of pages19
JournalJournal of Marketing Channels
Volume12
Issue number3
DOIs
StatePublished - Nov 22 2005

Keywords

  • Alternative retail formats
  • Informal economy
  • Product disposition
  • Redistribution channels

ASJC Scopus subject areas

  • Marketing

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