Classifying services from a consumer perspective

Roxanne Stell, Casey L. Donoho

Research output: Contribution to journalArticle

24 Citations (Scopus)

Abstract

Services research to date has focussed mainly on utilitarian service encounters of relatively short duration. Leisure services, on the other hand, generally require customers to spend extended periods of time in the physical surroundings of the service provider (i.e. the “servicescape”). In such cases, the servicescape may have a significant effect on the extent to which customers are satisfied, which in turn will influence how long they will desire to stay at the leisure service, and whether they will want to repatronize the service provider. Shows that specific servicescape elements (facility aesthetics, layout, seating comfort, electronic equipment, and cleanliness) influence customers’ perceived quality and satisfaction with the servicescape. The servicescape model was tested across three different leisure services: major college football, minor league baseball and casinos. Knowing how consumers perceive the servicescape can guide management in renovation and day-to-day facility management decisions.

Original languageEnglish (US)
Pages (from-to)33-44
Number of pages12
JournalJournal of Services Marketing
Volume10
Issue number6
DOIs
StatePublished - Dec 1 1996

Fingerprint

Servicescape
Leisure
Service provider
Facilities management
Perceived quality
Football
Management decisions
College major
Baseball
Casino
Layout
Service encounter

Keywords

  • Customer satisfaction
  • Leisure industries
  • Quality awareness
  • Service quality

ASJC Scopus subject areas

  • Marketing

Cite this

Classifying services from a consumer perspective. / Stell, Roxanne; Donoho, Casey L.

In: Journal of Services Marketing, Vol. 10, No. 6, 01.12.1996, p. 33-44.

Research output: Contribution to journalArticle

Stell, Roxanne ; Donoho, Casey L. / Classifying services from a consumer perspective. In: Journal of Services Marketing. 1996 ; Vol. 10, No. 6. pp. 33-44.
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