| Original language | English (US) |
|---|---|
| Pages (from-to) | 59-64 |
| Number of pages | 6 |
| Journal | Hospitality and Tourism Educator |
| Volume | 4 |
| Issue number | 1 |
| DOIs | |
| State | Published - 1991 |
| Externally published | Yes |
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ASJC Scopus subject areas
- Tourism, Leisure and Hospitality Management
- Education
Cite this
An interactive plan for teaching hospitality marketing : Conceptual misconceptions in hospitality marketing instruction. / Reich, Allen Z.
In: Hospitality and Tourism Educator, Vol. 4, No. 1, 1991, p. 59-64.Research output: Contribution to journal › Article
}
TY - JOUR
T1 - An interactive plan for teaching hospitality marketing
T2 - Conceptual misconceptions in hospitality marketing instruction
AU - Reich, Allen Z
PY - 1991
Y1 - 1991
UR - http://www.scopus.com/inward/record.url?scp=84960645409&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=84960645409&partnerID=8YFLogxK
U2 - 10.1080/23298758.1991.10685438
DO - 10.1080/23298758.1991.10685438
M3 - Article
AN - SCOPUS:84960645409
VL - 4
SP - 59
EP - 64
JO - Journal of Hospitality and Tourism Education
JF - Journal of Hospitality and Tourism Education
SN - 1096-3758
IS - 1
ER -