An interactive plan for teaching hospitality marketing: Conceptual misconceptions in hospitality marketing instruction

Research output: Contribution to journalArticle

4 Citations (Scopus)
Original languageEnglish (US)
Pages (from-to)59-64
Number of pages6
JournalHospitality and Tourism Educator
Volume4
Issue number1
DOIs
StatePublished - 1991
Externally publishedYes

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teaching
marketing
instruction
Teaching
plan
Marketing
Hospitality

ASJC Scopus subject areas

  • Tourism, Leisure and Hospitality Management
  • Education

Cite this

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year = "1991",
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