An interactive plan for teaching hospitality marketing: Conceptual misconceptions in hospitality marketing instruction

Research output: Contribution to journal › Article

Original language	English (US)
Pages (from-to)	59-64
Number of pages	6
Journal	Hospitality and Tourism Educator
Volume	4
Issue number	1
DOIs	https://doi.org/10.1080/23298758.1991.10685438
State	Published - 1991
Externally published	Yes

Cite this

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title = "An interactive plan for teaching hospitality marketing: Conceptual misconceptions in hospitality marketing instruction",

author = "Reich, {Allen Z}",

year = "1991",

doi = "10.1080/23298758.1991.10685438",

language = "English (US)",

volume = "4",

pages = "59--64",

journal = "Journal of Hospitality and Tourism Education",

issn = "1096-3758",

publisher = "Taylor and Francis Ltd.",

number = "1",

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