A good battle cry is half the battle

Creating a mission statement with a sense of mission

Research output: Contribution to journalArticle

Original languageEnglish (US)
Pages (from-to)32-39
Number of pages8
JournalJournal of Hospitality and Tourism Education
Volume12
Issue number3
DOIs
StatePublished - Jul 1 2000

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Mission statements

ASJC Scopus subject areas

  • Education
  • Tourism, Leisure and Hospitality Management

Cite this

A good battle cry is half the battle : Creating a mission statement with a sense of mission. / Reich, Allen Z.

In: Journal of Hospitality and Tourism Education, Vol. 12, No. 3, 01.07.2000, p. 32-39.

Research output: Contribution to journalArticle

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