• 9 Citations
  • 1 h-Index
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Fingerprint Dive into the research topics where Richard M Lei is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

advertising medium Social Sciences
Internet Medicine & Life Sciences
advertising industry Social Sciences
entertainment Social Sciences
new technology Social Sciences
television Social Sciences
Television Medicine & Life Sciences
radio Social Sciences

Research Output 2000 2000

  • 9 Citations
  • 1 h-Index
  • 1 Article

An assessment of the World Wide Web as an advertising medium

Lei, R. M., Sep 2000, In : Social Science Journal. 37, 3, p. 465-471 7 p.

Research output: Contribution to journalArticle

advertising medium
advertising industry
new technology