Research Output per year
Fingerprint Dive into the research topics where Kevin J Trainor is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
- 1 Similar Profiles
social media
Social Sciences
selling
Social Sciences
sales
Social Sciences
customer
Social Sciences
Marketing
Business & Economics
Customer relationship management
Business & Economics
Social media
Business & Economics
career
Social Sciences
Network
Recent external collaboration on country level. Dive into details by clicking on the dots.
Research Output 2009 2018
- 695 Citations
- 9 h-Index
- 13 Article
7
Citations
(Scopus)
Social media technology use and salesperson performance: A two study examination of the role of salesperson behaviors, characteristics, and training
Ogilvie, J., Agnihotri, R., Rapp, A. & Trainor, K. J., Nov 1 2018, In : Industrial Marketing Management. 75, p. 55-65 11 p.Research output: Contribution to journal › Article
Technology use
Salesperson performance
Social media
Salesperson
Adaptability
16
Citations
(Scopus)
Examining the role of sales-based CRM technology and social media use on post-sale service behaviors in India
Agnihotri, R., Trainor, K. J., Itani, O. S. & Rodriguez, M., Dec 1 2017, In : Journal of Business Research. 81, p. 144-154 11 p.Research output: Contribution to journal › Article
Service behavior
India
Customer relationship management
Media use
Social media
10
Citations
(Scopus)
A conceptual model of the drivers and outcomes of mobile CRM application adoption
Rodriguez, M. & Trainor, K., Mar 14 2016, In : Journal of Research in Interactive Marketing. 10, 1, p. 67-84 18 p.Research output: Contribution to journal › Article
Customer relationship management
Conceptual model
Technology acceptance model
Design methodology
Stakeholder management
7
Citations
(Scopus)
A contingency model of marketing dashboards and their influence on marketing strategy implementation speed and market information management capability
Krush, M. T., Agnihotri, R. & Trainor, K. J., 2016, In : European Journal of Marketing. 50, 12, p. 2077-2102 26 p.Research output: Contribution to journal › Article
Strategy implementation
Contingency model
Information management
Market information
Management capability
Changing students’ perceptions of professional selling using an online learning workshop
Paden, N. L., Stell, R., Trainor, K. J. & Mushro, S., Mar 1 2016, In : Journal for Advancement of Marketing Education. 24, p. 57-64 8 p.Research output: Contribution to journal › Article
selling
sales
career
learning
marketing