• 720 Citations
  • 10 h-Index
20092018

Research output per year

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Fingerprint Dive into the research topics where Kevin J Trainor is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

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Research Output

  • 720 Citations
  • 10 h-Index
  • 13 Article
  • 10 Scopus citations

    Examining the role of sales-based CRM technology and social media use on post-sale service behaviors in India

    Agnihotri, R., Trainor, K. J., Itani, O. S. & Rodriguez, M., Dec 1 2017, In : Journal of Business Research. 81, p. 144-154 11 p.

    Research output: Contribution to journalArticle

  • 18 Scopus citations

    A conceptual model of the drivers and outcomes of mobile CRM application adoption

    Rodriguez, M. & Trainor, K., Mar 14 2016, In : Journal of Research in Interactive Marketing. 10, 1, p. 67-84 18 p.

    Research output: Contribution to journalArticle

  • 11 Scopus citations
  • 8 Scopus citations