• 695 Citations
  • 9 h-Index
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Fingerprint Dive into the research topics where Kevin J Trainor is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

  • 1 Similar Profiles
social media Social Sciences
selling Social Sciences
sales Social Sciences
customer Social Sciences
Marketing Business & Economics
Customer relationship management Business & Economics
Social media Business & Economics
career Social Sciences

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Research Output 2009 2018

  • 695 Citations
  • 9 h-Index
  • 13 Article
7 Citations (Scopus)
Technology use
Salesperson performance
Social media
16 Citations (Scopus)

Examining the role of sales-based CRM technology and social media use on post-sale service behaviors in India

Agnihotri, R., Trainor, K. J., Itani, O. S. & Rodriguez, M., Dec 1 2017, In : Journal of Business Research. 81, p. 144-154 11 p.

Research output: Contribution to journalArticle

Service behavior
Customer relationship management
Media use
Social media
10 Citations (Scopus)

A conceptual model of the drivers and outcomes of mobile CRM application adoption

Rodriguez, M. & Trainor, K., Mar 14 2016, In : Journal of Research in Interactive Marketing. 10, 1, p. 67-84 18 p.

Research output: Contribution to journalArticle

Customer relationship management
Conceptual model
Technology acceptance model
Design methodology
Stakeholder management
7 Citations (Scopus)
Strategy implementation
Contingency model
Information management
Market information
Management capability