Research output per year
Research output per year
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Dive into the research topics where Kevin J Trainor is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Social media and customer relationship management technologies: Influencing buyer-seller information exchanges
Itani, O. S., Krush, M. T., Agnihotri, R. & Trainor, K. J., Oct 2020, In: Industrial Marketing Management. 90, p. 264-275 12 p.Research output: Contribution to journal › Article › peer-review
5 Scopus citations -
Social media technology use and salesperson performance: A two study examination of the role of salesperson behaviors, characteristics, and training
Ogilvie, J., Agnihotri, R., Rapp, A. & Trainor, K., Nov 2018, In: Industrial Marketing Management. 75, p. 55-65 11 p.Research output: Contribution to journal › Article › peer-review
32 Scopus citations -
Who favor blended learning more: Men or women? an explorative study on gender differences
Zhang, G. Y., Dang, M. Y., Amer, B. & Trainor, K., 2018, Proceedings of the 22nd Pacific Asia Conference on Information Systems - Opportunities and Challenges for the Digitized Society: Are We Ready?, PACIS 2018. Tanabu, M. & Senoo, D. (eds.). Association for Information Systems, (Proceedings of the 22nd Pacific Asia Conference on Information Systems - Opportunities and Challenges for the Digitized Society: Are We Ready?, PACIS 2018).Research output: Chapter in Book/Report/Conference proceeding › Conference contribution
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Examining the role of sales-based CRM technology and social media use on post-sale service behaviors in India
Agnihotri, R., Trainor, K. J., Itani, O. S. & Rodriguez, M., Dec 2017, In: Journal of Business Research. 81, p. 144-154 11 p.Research output: Contribution to journal › Article › peer-review
45 Scopus citations -
A conceptual model of the drivers and outcomes of mobile CRM application adoption
Rodriguez, M. & Trainor, K., Mar 14 2016, In: Journal of Research in Interactive Marketing. 10, 1, p. 67-84 18 p.Research output: Contribution to journal › Article › peer-review
14 Scopus citations